By Josephb F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt
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Additional resources for A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
As can be seen, both the mediator and the moderator concept affect the strength of a relation ship between two latent variables. The crucial distinction between both concepts is that the moderator variable (income in our moderator example) does not depend on the predictor variable (satisfaction in our moderator example). There are two types of moderating relationships. One is referred to as continuous and the other as categorical. 3 ), whereas a categorical moderating effect is when the moderating variable is categorical, such as gender.
While some of the arguments are consistent with the method's capabilities, others are not. 6 An Introduction to Structural Equation Modeling 19 Rules of Thumb for Choosing Between PLS-SEM and CB-SEM Use PLS-SEM when • The goal is predicting key target constructs or identifying key "driver" constructs. • Formatively measured constructs are part of the structural model. , the construct must include both formative and reflective indicators to meet identification requirements). • The structural model is complex (many constructs and many indicators).
Manifest variables: see Indicators. Measurement: is the process of assigning numbers to a variable based on a set of rules. Measurement error: is the difference between the true value of a variable and the value obtained by a measurement. Measurement model: is an element of a path model that contains the indicators and their relationships with the constructs and is also called the outer model in PLS-SEM. 30 A Primer on Partial Least Squares Measurement scale: is a tool with a predetermined number of closed ended responses that can be used to obtain an answer to a question.
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Josephb F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt